10 Holiday Social Media Post Ideas (with visual examples)
The holidays are a marathon, not a sprint. You’ll be barreling straight through to New Year’s juggling promotions and events. Here are ten holiday social media post ideas to celebrate and build connection with your customers this holiday season.
HOLIDAY SOCIAL MEDIA POST IDEA #1
Holiday Hours
Are you and your team taking time off? Be sure to update your social bios and website with this information as early as possible. Also, put a pinned post about your holiday hours up on Instagram so it is easy for your customers to find.
HOLIDAY SOCIAL MEDIA POST IDEA #2
Giving Thanks
Put the social back in social by creating special posts to thank your staff, vendors and collaborators. And don’t forget to thank your customers—they are the #1 reason you are where you are today!
HOLIDAY SOCIAL MEDIA POST IDEA #3
Holiday gift guide
Create a carousel post about gift ideas for your audience. Hand-pick special items and mix in your own products and services—don’t forget to add your gift cards if you have them. (Bonus if a portion of your earnings go to support a local food bank or other community organization.)
HOLIDAY SOCIAL MEDIA POST IDEA #4
Special Events
Are you hosting any holiday parties or special events for your customers? Be sure to share the details early with your audience so they get it on their busy holiday calendar. Develop some promotional graphics for the event and sprinkle them throughout your feeds. And make sure it is super clear how to rsvp on your website.
HOLIDAY SOCIAL MEDIA POST IDEA #5
Promote seasonal gifts
Create a gift package of your products/services especially for the holidays—something that makes a great gift or stocking stuffer. Use social media to share the details and get people excited about buying it for their loved ones (or themselves). Create a holiday campaign that mixes seasonal elements like greenery, presents or ribbon with your products to show how your product looks as a gift. If you are offering a service, find some high-end stock illustrated seasonal elements or photography to bring the holiday vibe.
HOLIDAY SOCIAL MEDIA POST IDEA #6
Holiday recipes
Have a killer family recipe for gingerbread cookies or a peppermint latte? Now is the time to share them! Feature the family recipes that you make every season on your website or blog and share them on all your social feeds. You could even make a cookbook with recipes from all your team members!
Create a holiday cookbook with our canva cookbook template!
HOLIDAY SOCIAL MEDIA POST IDEA #7
Bring the holiday spirit
Feature a decor idea or crafty idea with your unique creative spin. Bonus points if it’s connected to your product. Use carousels to share DIY step-by-step tutorials. You could even create and share a holiday playlist. Build connection with your audience asking questions like “What is your favorite holiday cookie?” or create polls like “Turkey or Ham?” and share the results.
HOLIDAY SOCIAL MEDIA POST IDEA #8
Give a peek behind the scenes
Share a story or reel of a team member assembling a gift kit or steps of your creative process. Spotlight your year in review—show your wins from the past year and what you are excited about for the year to come.
HOLIDAY SOCIAL MEDIA POST IDEA #9
Giving Back
The holidays are not about selling, they are about giving. Share the ways you are contributing to your community this holiday season. Are you donating to food shelters or hosting an event for a non-profit organization? Be sure to promote these worthy causes to inspire your audience to do the same.
HOLIDAY SOCIAL MEDIA POST IDEA #10
Giveaways
Give away a gift card for your products or services. Even better, let your audience nominate someone else to receive it—just ask them to tag a friend in the comments and select one randomly. You can also create a gift basket with your merchandise, and give it away on social. For instance, ask your audience to share their favorite holiday food recipe or moment.
Post early & post often
Getting a head start on your holiday content will put you ahead of competitors. Be sure to plan your holiday schedule and have your assets ready to launch well ahead of the holidays. We recommend holiday planning as early as September. Our free Instagram Playbook can help you organize your holiday social media posts.
Most importantly, remember that your audience is wading through tons of content focused on selling them something. If you can share an emotional connection, provide an entertaining moment or offer a way to support them during the busy holiday season, it will go a long way toward encouraging loyalty to your business all year long.
PLAN FOR THE HOLIDAYS